26 ago
|
Kostiv & Associates P. C
|
Ciudad de México
26 ago
Kostiv & Associates P. C
Ciudad de México
Representante de **MARKETING**en **SAFARI LODGE** en AFRICA.
Estamos en busqueda de una persona Biingue para nuestra Vacante en:
**KUONA SERENGETI “See Beyond the Ordinary.”**
**JOB DESCRIPTION International Sales & Marketing Agent** — Latin America Market Location Home-market based in Latin America (e.g. Brazil, Mexico, Argentina, Chile, or Colombia), with periodic travel to Kuona Serengeti, Tanzania Department Sales & Marketing Reports To Managing Director Employment Type Full-time.
**About Kuona Serengeti**
Kuona Serengeti is a luxury tented lodge built around the Serengeti's iconic kopjes — ancient granite outcrops that have shaped the landscape and its wildlife for two billion years. Every touchpoint of the guest journey is designed around storytelling, culture, and conservation, carrying our promise: “See Beyond the Ordinary.” As the property grows its international presence, we are building a dedicated sales and marketing function for the Latin America region.
**Position Summary**
The International Agent — Latin America is Kuona Serengeti's dedicated commercial representative in the region, responsible for driving Latin American tourist arrivals and trade business to the lodge. This role builds Kuona Serengeti's presence in a market where competition for the luxury safari travellers is intense and dominated by globally recognised, well-established operators. The agent's mandate is to bring Kuona Serengeti's trade engagement, relationship depth, and market visibility up to that same standard within Latin America, working through established destination management companies (DMCs) and specialist tour operators with strong, proven Latin American client bases.
**Market Context — Who This Role Engages With**
This is not a generalist sales role — it requires familiarity with how the established players in this space operate and sell, and the credibility to be taken seriously by the same trade network they already work with.
**Competitive Positioning**
Kuona Serengeti competes for the same luxury travellers pursued by the world's leading safari brands. This role is expected to bring Kuona Serengeti's trade presence, relationship depth, and brand visibility in Latin America up to that same standard.
**Target Market**
The agent's outreach and partnership-building — trade and marketing alike — should be focused on the following travellers’ profiles**:Luxury international travellers** Honeymoon couples **Families** Private groups **Wildlife photographers** Conservation travellers **High-net-worth individuals.**
**Key Responsibilities**
**Sales Development**
**Identify, prospect, and onboard Latin American travel agencies, tour operators, and luxury travel consortiums, prioritising those already selling East Africa through comparable, well-established luxury safari brands.** Own the end-to-end revenue mandate for Latin America: convert trade relationships into confirmed bookings, repeat business, and referral volume. **Negotiate and manage rate agreements, allocations, and commission structures with regional partners, in line with company policy.** Track and report on booking performance, conversion rates, and revenue generated from the region.
**Relationship Management**
**Marketing & Brand Positioning**
Adapt general marketing materials and messaging for cultural and linguistic relevance to Latin American audiences. **Coordinate with the marketing team on region-specific campaigns, content, and social media engagement.** Monitor competitor activity and market trends within the Latin American luxury safari segment. **Provide market intelligence and feedback to support product and pricing strategy.**
**Digital Marketing & Media (Latin America)**
Lead digital marketing efforts targeted at Latin American audiences, including paid social, search, and regional platform advertising. **Place editorial and advertising features in leading Latin American and international travel magazines.** Build relationships with luxury travel blogs and Latin American travel bloggers to secure organic and sponsored coverage. **Develop influencer partnerships with travel and lifestyle influencers who reach the target traveller’s profile.** Coordinate billboard and out-of-home advertising placements in key Latin American source markets where appropriate. **Register and submit Kuona Serengeti for relevant industry awards programs to build thirdparty credibility and press coverage.** Host and coordinate media visits (press trips) for journalists, editors, and content creators covering luxury travel and safari. **Build relationships with other international agents and cross-market trade contacts who can refer Latin American business.**
**Reporting & Administration**
Prepare regular sales reports, forecasts, and market updates for leadership.
**Qualifications & Experience.**
Minimum 3-5 years of experience in luxury travel sales, hospitality sales, or destination marketing, ideally with a focus on Africa or long-haul
📌 Representante de Marketing Safari Lodge (Ciudad de México)
🏢 Kostiv & Associates P. C
📍 Ciudad de México