The role:Senior Content Creator
THE OPPORTUNITY:
Some of the most trusted household brand portfolios in Mexico live inside people's homes every day.
This is your opportunity to make them live inside their feeds too.
Based in Mexico City with a hybrid working arrangement, you'll be the hands-on creative behind content that earns its place on TikTok, Instagram, Facebook, and wherever Mexican audiences are next.
You'll concept, shoot, edit, and produce platform-native content that feels native to culture — not brand messaging in disguise.
You'll also be the most senior creative voice on a small team, managing a mid-level content creator and setting the standard for quality, speed, and craft.
The brief is clear: make a leading household brand portfolio one of the most culturally relevant presences on social in Mexico.
We support adaptable working and are open to different arrangements.
We offer reasonable adjustments throughout the process.
THE ROLE:
This isn't about repurposing TV spots for feeds.
It's about creating content that feels like it belongs alongside the creators, conversations, and trends Mexican audiences already follow content that earns saves, shares, and genuine conversation because it reflects real people, real moments, and real everyday life.
You'll work at the intersection of brand purpose and social culture, moving at newsroom speed without sacrificing craft.
You'll spot the content opportunity inside a cultural moment, concept it fast, produce it to a high standard, and deliver it while it's still relevant.
You'll also bring strategic perspective to the team — developing a mid-level content creator and building the systems that allow the team to move quickly without losing quality.
Success means content that people genuinely want to engage with, a brand that grows stronger with every post, and a team that consistently punches above its weight.
WHAT YOU'LL DO
Concept, shoot, edit, and produce social-first content for a leading household brand portfolio in Mexico across TikTok, Instagram, Facebook, and emerging formats — moving confidently across smartphone, DSLR, and lo-fi production setupsDevelop and pitch content ideas — via visual decks and treatments — that translate brand purpose and product messaging into authentic,



platform-native moments Mexican audiences relate to and want to shareStay deeply current with social trends, viral formats, creator culture, and platform features in Mexico, translating relevant opportunities into reactive, real-time content that connects the brand to cultural moments while remaining true to its voice and valuesEdit and adapt content across formats and platforms, reimagining a single shoot or asset in multiple ways to maximise reach and relevance — using Premiere Pro, Photoshop, Canva, CapCut, and native platform toolsBuild content systems and templates that allow the team to respond quickly to trending topics and reactive opportunities without compromising quality, and share creative learnings with the wider studioCollaborate with the community management team to align content with publishing calendars, campaign timelines, and community engagement prioritiesManage and develop a mid-level content creator, providing strategic direction, clear creative feedback, and a more senior perspective across the team's outputPartner with content creators, influencers, and real people featured in brand content, ensuring the production process is inclusive, respectful, and representative of the diversity of Mexican families and communitiesUse Gen AI tools to support and accelerate content creation — from ideation and visual exploration to editing, iteration, and trend researchEnsure all content meets platform specifications, brand guidelines, accessibility standards, and compliance requirements
WHAT YOU BRING
A portfolio of social content work with strong examples of platform-native content that drove genuine audience engagement — saves, shares, comments, conversationTechnical versatility across the full content creation process: concepting, shooting, and editing across smartphone, DSLR, and lo-fi setups, with advanced skills in Premiere Pro, CapCut, or equivalentDeep platform fluency across TikTok, Instagram, Facebook,



and emerging channels — with a strong instinct for what performs, why it performs, and how Mexican audiences discover and share contentExperience creating content for household, FMCG, personal care, or consumer goods brands, with a proven ability to translate brand messaging into content that feels genuine and relatable — not forced or commercialConfidence pitching and presenting content concepts to clients and internal stakeholders, with clear articulation of the creative rationale and platform logicExperience working with or alongside content creators and influencers, with an understanding of creator-led production dynamicsAn understanding of inclusive content creation practices, including authentic representation of the diversity of Mexican families and communities in casting, imagery, and storytellingA collaborative, proactive approach — able to work at social speed while maintaining creative standards across multiple workstreamsProfessional proficiency in English is also required for brand and team communication
Gen AI & Agentic Thinking
Proficiency with Gen AI tools (such as ChatGPT, Claude, Canva AI, CapCut AI) to support content ideation, visual exploration, copywriting, and trend researchExperience building personal AI workflows to improve efficiency and quality across a multi-platform content workloadAbility to critically evaluate AI outputs and apply human judgement to ensure brand accuracy and authentic audience engagementAn agentic approach to your work: able to self-organise, prioritise effectively, and find efficient solutions independently
NICE TO HAVE
Experience in an in-house agency, embedded studio, or social-specialist content teamMotion graphics or animation skills (After Effects or similar)Photography skills and experience with still content for socialFamiliarity with social analytics and how content performance data informs creative decisionsExperience creating content around home life, family, inclusivity, or social impact themesExperience with accessibility in content creation — captions, alt text, inclusive designCross-market content experience or knowledge of adapting social strategy across Latin American markets
If you're excited about this role but don't meet every requirement, we encourage you to apply.
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📌 Senior Content Creator (Xico)
🏢 OLIVER Agency - Mexico
📍 Xico