Oportun in Mexico is seeking a Lifecycle Marketing Manager to lead lifecycle strategy and execution across email, push, SMS, in-app, and emerging channels, driving activation, engagement, retention, and long-term customer value.
You will own strategy and execution, partnering with Product, Engineering, Legal, Compliance, Marketing, and Marketing Technology.
You will build scalable CLM programs, advance data flows, personalize messaging, and run tests (A/B, holdouts) to improve lifecycle metrics