The Role:The Digital Advertising Analyst is a technical role responsible for providing ongoing technical ad platform configuration and support for Google Ads, Google Analytics, Facebook Digital Advertising, LinkedIn Digital Advertising, Bing Ads, AdRoll, and other 3rd party digital advertising platforms.The Candidate:Mastery of Google Adwords and Analytics, and Facebook Ads is a requirement.
If you have familiarity but have not yet achieved mastery, we are willing to train the right candidates to achieve this higher level of specialization.
Familiarity with Unbounce, SpyFu, MOZ and other SEM tools are desired.
Certifications are a must have.Note: We are seeking a highly qualified and experienced individual with advanced expertise in Google Analytics and conversion tracking.
This role requires someone capable of diving deep into data, testing setups, cross-referencing multiple platforms, and identifying discrepancies—particularly in e-commerce environments where revenue data from POS systems, Google Ads, and reported conversions may not align.Responsibilities:Create new ad accounts,
campaigns and account configurationsManage paid search marketing accountsResearch and select keywordsDetermine the best landing pages for campaignsRegular tracking and reporting of resultsSetup and audit conversion trackingManage weekly Google ad account optimization for a defined account listAudit and analyze account performanceSet an manage account budget pacingStay current on emerging digital ad technologiesSpot trends and suggest improvementsReview and analyze competitor sitesBe directly involved in client activity and conference callsUnderstand the clients' objectives to develop SEM strategyRequirements:At least 3 years of PPC managing experience, preferably within an agency environmentExperience working directly with clientsCurrent Google AdWords CertificationStrong understanding of current SEM best practicesStrong organizational skillsEffective communication and strong interpersonal skillsProactive problem solving abilitiesA positive attitude and a passion for marketingExpected Skills/Experience:Excellent English oral and written communication skillsDemonstrate good decision-making abilityAbility to listen to customer expectations and initiate account configuration requirementsExcellent understanding regarding product capabilities and customer's requirementsAbility to work differential hours based on regional customer business hours and requirements of a specific accountProficiency with MS Office applications, CRM applicationsCommitted team player