Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand GenerationWe're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries.This role is perfect for marketers who combine strategic thinking with hands-on execution.
You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance.
You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results.If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.What You'll DoDevelop and execute integrated marketing campaigns across digital channels.Plan, launch, and optimize lead generation and demand generation initiatives.Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
Create and execute content marketing strategies that increase brand awareness and engagement.Optimize SEO, SEM, email marketing, and website conversion performance.Analyze campaign performance and generate actionable insights using marketing data.Collaborate with Sales to improve lead quality and conversion rates.Manage marketing automation workflows and customer nurturing campaigns.Conduct market research, competitor analysis, and customer segmentation.Coordinate webinars, product launches, events, and promotional initiatives.Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution.Stay current on digital marketing trends, AI tools,



and emerging technologies.Marketing ExpertiseDigital MarketingGrowth MarketingDemand GenerationLead GenerationContent MarketingBrand ManagementEmail MarketingMarketing AutomationSEOSEMPaid MediaSocial Media MarketingPerformance MarketingCampaign ManagementMarketing AnalyticsCustomer JourneyConversion Rate Optimization (CRO)Market ResearchB2B MarketingProduct MarketingMarketing Tools & TechnologyMarketing PlatformsHubSpotSalesforce Marketing CloudMarketoMailchimpActiveCampaignPardotAdvertising & AnalyticsGoogle AdsGoogle Analytics 4 (GA4)Google Tag ManagerMeta Ads ManagerLinkedIn Campaign ManagerMicrosoft AdsSEO & ContentSEMrushAhrefsMozWordPressCanvaAdobe Creative SuiteFigmaCRM & ProductivitySalesforceHubSpot CRMMonday.comAsanaJiraSlackMicrosoft TeamsGoogle WorkspaceMicrosoft 365AI Marketing ToolsChatGPTMicrosoft CopilotClaudeGeminiJasper AICanva AIWhat We're Looking ForBachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.Experience managing multi-channel marketing campaigns.Strong knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics.Experience with HubSpot, Google Analytics, Google Ads, and CRM platforms.Strong analytical skills with the ability to interpret campaign performance and optimize results.Excellent communication, project management, and collaboration skills.Professional English proficiency (B2+/C1).
Ability to thrive in a fast-paced, remote, and collaborative environment.Preferred QualificationsExperience supporting U.S.-based companies or international markets.Experience in SaaS, Technology, Professional Services, Healthcare, or eCommerce.Experience with Marketing Automation, lead nurturing,



and CRM integrations.Knowledge of A/B Testing, CRO, and customer lifecycle marketing.Experience using AI tools to improve marketing productivity and content creation.Google, HubSpot, Meta, or LinkedIn Marketing certifications.Why Join Us?
Join a high-growth organization where marketing is a strategic driver of business success.
You'll have the opportunity to build impactful campaigns, collaborate with general teams, leverage the latest marketing technologies, and directly influence customer acquisition, brand growth, and revenue generation for leading U.S.-based companies.Next StepPlease check your email and complete your One-Way Video Interview.
This next step will help us understand your marketing expertise, creativity, analytical thinking, and ability to execute high-impact campaigns that generate measurable business results.
We look forward to learning more about you!
Marketing Specialist – High Fit Resume RequirementsBachelor's degree in Marketing, Business, Communications, or related field.3+ years of experience in Digital Marketing or Growth Marketing.Experience managing multi-channel marketing campaigns.Experience with SEO, SEM, Email Marketing, and Paid Media.Experience using Google Analytics (GA4) and Google Ads.Experience with HubSpot or another CRM/Marketing Automation platform.Experience in Lead Generation and Demand Generation.Strong analytical skills and campaign performance reporting.English B2+.
Preferred (Bonus) Experience supporting U.S.-based companies.Experience in SaaS, Technology, Healthcare, eCommerce, or B2B.Experience with A/B Testing and CRO (Conversion Rate Optimization).
Experience with Salesforce, Marketo, Mailchimp, or ActiveCampaign.Certifications in Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing.Experience using AI tools such as ChatGPT, Jasper AI, Copilot, or Gemini.

📌 Marketing Specialist | Growth Marketing | (México)
🏢 CobaltoTalent
📍 México