Senior Head of Marketing

Department:

Corporate MarketingEmployment Type:

Full TimeLocation:

Mexico

Description We are looking for a highly driven

Senior Head of Marketing

to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.Key Responsibilities

Own and drive the

end-to-end marketing strategy

across the Region, focusing on

Passenger Acquisition, Retention, and Brand GrowthTranslate business goals into

integrated, full-funnel marketing plans , combining performance, brand, offline channels, and partnershipsDrive

customer-centric growth , deeply understanding user behavior, needs, and regional nuances across marketsLead the development of

strong local brand positioning , ensuring consistency while allowing for cultural relevanceLead

efficient allocation and optimization of marketing investments , ensuring measurable impact on key business metricsBuild, lead, and inspire a

high-performing, matrix-structured team

across multiple marketsCollaborate closely with

cross-functional leaders

(Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiativesContinuously improve

marketing effectiveness , leveraging experimentation, insights,



and innovationMentor and develop senior marketing leaders, fostering a

strong leadership bench across the region

Skills, Knowledge & Expertise

8+ years

in digital consumer marketing, including

4–5 years in senior leadership rolesProven track record of

building and scaling marketing teams , ideally in multicultural and matrix environmentsStrong experience with

mobile-first products , preferably in ride-hailing, marketplaces, or high-growth tech companiesDemonstrated success in

developing and executing large-scale marketing strategies

with clear business impactStrong leadership and stakeholder management skills, with the ability to

influence senior executivesHands‑on experience managing

large marketing budgets

with a focus on ROI and efficiencyHighly

data-driven , with the ability to turn insights into actionable strategiesFluency in English and Spanish

Job Benefits

A key leadership role in a

fast-growing, general tech company

redefining ride-hailingA

collaborative and entrepreneurial environment

where ideas are valued and ownership is encouragedThe opportunity to

shape the future of mobility

and make a real impactContinuous growth through

challenging, high-impact workCompetitive compensationClear path for

career progression and leadership growth

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📌 Senior Head of Marketing (Ciudad de México)
🏢 inDrive
📍 Ciudad de México