We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Associate Manager, Media will support the development and execution of Mattel's LATAM media strategy, translating brand and business objectives into integrated, audience-led media plans across the consumer journey. The role combines strategic media planning, audience and data activation, performance marketing, creator-led media, measurement, and agency leadership. The Associate Manager will work across markets and cross-functional teams to maximize the effectiveness of Mattel's media investment while continuously identifying opportunities to improve how data, technology, platforms, and emerging media capabilities drive business results.
Develop and execute full-funnel, audience-led media strategies aligned with brand, consumer, and business objectives across LATAM.
Lead integrated media planning across digital, social, video, programmatic, creator-led, performance, and traditional channels,



ensuring the right channel, audience, investment, and KPI strategy.
Develop data-driven audience strategies, leveraging first-party, platform, publisher, and media ecosystem data for targeting, retargeting, personalization, suppression, and frequency management.
Lead performance media strategies designed to drive measurable consumer actions, including qualified traffic, key website events, engagement, and first-party-data/lead generation.
Develop creator-led and social amplification strategies, leveraging paid media and platform capabilities to maximize the impact of creator content.
Drive measurement, optimization, and experimentation, translating media performance and test results into recommendations for future investment decisions.
Lead media agencies and external partners, challenging recommendations and ensuring strategic quality, executional excellence, innovation, and accountability.
Partner with Bran

📌 Media Planning Manager (Ciudad de México)
🏢 Mattel
📍 Ciudad de México