About this role
We are looking for a B2B Marketing Specialist with proven experience to lead the go-to-market and brand positioning strategy for Jotelulu in Mexico. This person will be responsible for building brand visibility, generating qualified demand, coordinating events, paid campaigns, content, and public relations—all with a hands-on, results-driven mindset.
You will work closely with the integral marketing team and the local sales team to ensure alignment, impact, and market fit.

You will
- Design and execute digital campaigns for positioning and demand generation across LinkedIn, Google, Meta, and email marketing.
- Manage and optimize organic (SEO) and paid (SEM, PPC) campaigns to attract relevant traffic.
- Create content for blog posts, customer success stories, videos, graphics, presentations, and nurturing campaigns.
- Coordinate public relations with specialized media, IT portals, and channel associations.
- Organize virtual and in-person events such as meetups, breakfasts, and trade shows to support lead generation and brand awareness.




- Collaborate with external agencies (creative, media, design) and manage the local marketing budget.
- Monitor key KPIs for each campaign, produce reports, and iterate to improve results.
- Support account executives with demand generation flows, automation, and sales enablement materials.
- Identify partnership opportunities, sponsorships, and joint initiatives with key players in the local IT and cloud ecosystem.
- Adapt and localize global messaging to the Mexican market (tone, context, channels).

Languages
- Spanish: Native or fluent.
- English: Professional working proficiency.

What We Are Looking For
- 3–5 years of experience in B2B marketing (ideally in tech, SaaS, cloud computing, or IT distribution channels).
- Proven experience designing and launching demand generation campaigns from scratch.
- Ability to clearly communicate the value of technical solutions such as IaaS or white-label platforms.
- Hands-on

📌 Marketing Specialist (Ciudad de México)
🏢 Jotelulu
📍 Ciudad de México