OverviewWe are a profitable, U.S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, TikTok Shop, and major retail partners. With approximately $20M in annual revenue and a clear path toward $50M+, the company is entering its next phase of scale.
While the accounting foundation is strong, there is a critical need to build robust FP&A; capabilities, including forecasting, channel-level profitability, and actionable financial insights.
We are seeking a Senior FP&A; Lead to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.

Key ResponsibilitiesFP&A; Ownership
- Own financial modeling, forecasting, and scenario planning across the business
- Build and maintain weekly and monthly management reporting
- Translate accounting data into clear, decision-ready insights for leadership

Channel Profitability




- Develop and maintain detailed P&Ls; by channel (DTC, Amazon, TikTok Shop, wholesale)
- Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks
- Identify key profitability drivers, risks, and opportunities across channels

Forecasting & Cash Planning
- Build rolling forecasts and multiple growth scenarios
- Forecast cash flow and align with inventory planning needs
- Support financial planning for scaling from $20M to $50M+ revenue

Marketing & Growth Economics
- Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel
- Evaluate creator and affiliate economics, particularly within TikTok Shop
- Support pricing strategy and growth initiatives with data-driven insights

Strategic Decision Support
- Partner directly with the Founder and leadership team on key initiatives
- Provide financial insights to support strategic pl

📌 Senior FP&A Lead (México)
🏢 Activate Talent
📍 México