Senior Strategist, AdTech
Location: Brazil or Mexico (Remote)
Languages: English, Portuguese, Spanish
Department: AdTech
About the Role
Cybba is looking for a senior strategist to own media planning and strategy for the Brazil and Mexico markets and run it to US standards. This is a hands-on, end-to-end role: you take a client objective and carry it the full distance, from channel strategy and programmatic and social activation through attribution design, execution oversight, and the measured outcome.
You own the margin on what you build, you turn what works into repeatable managed offerings, and you keep a hard record of which proposals win and which lose so the next strategy is sharper than the last. You serve as the bridge between Cybba’s US capability and the LATAM market, fluent enough in both to present at a high level on either side.
Responsibilities
Media Strategy & Planning
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- Build end-to-end media plans across programmatic, paid social, and emerging channels for Brazil and Mexico, aligned to US planning standards.
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- Translate client objectives into channel strategy, budget allocation, flighting, and measurement design.
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- Own attribution planning, including foot traffic and closed-loop retail measurement where it applies (Gretel, Measurement Suite, Audience Intelligence).
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- Stay current on each market’s media landscape, supply availability, and regulatory constraints (LGPD in Brazil, LFPDPPP in Mexico).
Platform & Solution Depth
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- Plan and operate across DSPs: The Trade Desk, DV360, StackAdapt and MediaSmart
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- Know the supply side: SSP landscape, inventory quality, and DOOH and CTV supply paths into each market.
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- Run paid social strategy across Meta, TikTok, and the platforms that matter regionally.
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- Use measurement and analytics platforms to set KPIs up front and prove outcomes at the end.
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- Working knowledge of identity and audience solutions (LiveRamp and similar).
Profitability & Productization
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- Own campaign an
📌 Senior Strategist, AdTech (México)
🏢 Cybba
📍 México