Company DescriptionOur Habitas is a general community of like-minded people seeking human connection, inspiration and a better future together. Across our ten locations around the world, our hospitality experience is powered by music, wellness, art, adventure, food, learning and giving back. Through these pillars, we craft magical worlds in which strangers become friends and friends become family. This is what we call luxury for the soul.
We are seeking an experienced Cluster Sr. Marketing Manager, Mexico to oversee all elements of marketing, public relations and brand experience for our three homes in Mexico – Our Habitas Tulum (our original location), Our Habitas Bacalar and Our Habitas San Miguel de Allende. This is an incredible opportunity in high-growth markets to drive performance for three distinct, inspiring destinations.
Job DescriptionWhat You’ll Do
- Create, execute and measure comprehensive annual marketing plans that drive property awareness and brand perception amongst key local and international markets to generate revenue for rooms, F&B; venues,
and ancillary income streams (i.e. wellness & programming)
- Develop annual promotional campaign strategy for each home in partnership with Revenue Management, creating new offers and robust marketing campaigns to drive direct business
- Routinely present marketing performance updates to internal teams and external stakeholders, including hotel ownership
- Collaborate with our e-commerce team and external digital agency to establish, maintain and optimize paid media campaigns (search/social/display) to deliver against business KPIs; review and analyze monthly marketing performance reports
- Partner with our PR team and external agency to establish and deliver on overarching communications strategies for each property, and host media & influencer visits
- Identify key stories and events to include in monthly social media content calendars, and provide support with onsite content creation photo and video shoots