Job Title: Director of Paid Media
Job Type: Full-Time Remote
Time Zone: PST time zone

Job Overview
A leading premium cookware and kitchenware brand is seeking a highly skilled Director of Paid Media to own, scale, and optimize all paid marketing efforts. This role is designed for a true operator — someone who can manage $10M–$20M+ budgets, lead a high-performing team, and build a predictable, high-ROI growth engine. The idóneo candidate thrives in a fast-paced, founder-led environment where accountability is high, decisions are fast, and results matter. This is a role for builders, not passengers.

Key ResponsibilitiesPaid Media Leadership & Strategy
- Own end-to-end strategy, execution, optimization, and forecasting across Meta, Google, YouTube, TikTok, Programmatic, Affiliates, and emerging platforms.
- Manage and profitably scale $10M–$20M+ annual media budgets with discipline and financial rigor.
- Develop a robust testing roadmap across creative, audience segmentation, bidding, landing pages, and offer structures.

Team Management & Cross-Functional Collaboration
- Build,



lead, and mentor a best-in-class in-house team of media buyers, analysts, and creative partners.
- Oversee and manage agency relationships when necessary to support internal efforts.
- Partner closely with Creative, Finance, Operations, and Merchandising to align paid media plans with inventory, forecasts, and promotional cycles.

Attribution, Measurement & Reporting
- Lead advanced attribution, incrementality testing, and cross-channel budget allocation with a focus on MER and contribution margin.
- Maintain media P&Ls; and deliver clean, accurate weekly, monthly, and quarterly reporting.
- Build and manage advanced Excel/Sheets models for forecasting, scenario planning, trend analysis, and performance insights.
- 7–10+ years of performance marketing experience, with 3+ years in leadership roles.
- Proven experience managing $10M–$20M+ budgets with demonstrated efficiency and ROI improvement.

📌 Director of Paid Media (México)
🏢 Activate Talent
📍 México