Job Title: Paid Ads Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role:
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The adecuado candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.
This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.
Responsibilities:
Strategy & Planning:
- Develop and execute comprehensive paid advertising strategies aligned with business goals.
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Research and define audience segments, keywords, and targeting opportunities.
- Work closely with marketing leadership to forecast budgets and performance expectations.
Campaign Management & Optimization:
- Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.
- Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.
- Implement A/B testing and conversion rate optimization tactics to improve results.
- Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).
Collaboration & Coordination:
- Partner with content, design, and analytics teams to ensure cohesive campaigns.
- Align paid media efforts with broader marketing and brand initiatives.
- Manage relationships with platform representatives and stay updated on new advertising features.
Analytics & Reporting:
- Track and analyze campaign performance, identifying trends and areas for improvement.
- Prepare weekly and monthly reports highlighting key metrics, insights, and recom
📌 Paid Ads Specialist. (México)
🏢 Pavago
📍 México