We are seeking a highly skilled and execution-focused Senior Marketing Specialist to drive SEO strategy and performance for a U.S.-based multi-location service business. This role works closely with the CEO and Marketing Manager to ensure the optimization and growth of the company’s online presence across multiple markets in Florida. The idóneo candidate will have a deep understanding of local SEO, technical SEO, and content strategies to improve organic visibility, drive traffic, and generate leads.

This is not a client-facing sales role but a strategic execution role focused on SEO optimization, content coordination, reporting, and performance tracking to enhance the company’s digital footprint.

Duties / Tasks to Perform
- Google Business Profile Management: Oversee and optimize Google Business Profiles for five Florida markets: Gainesville, Jacksonville, Orlando, Tampa, and Miami.
- Keyword Research & Content Strategy: Conduct keyword research, create content briefs for the Marketing Manager (Gabi) to generate blog posts,



and ensure on-page SEO optimization for all service and location pages on WordPress.
- Technical SEO: Monitor and resolve technical issues such as crawl errors, site speed, broken links, and indexation across the website.
- Local Citation Management: Build and maintain NAP consistency across local citations for all markets, ensuring accuracy and completeness.
- Backlink Strategy: Develop and implement a backlink acquisition strategy to improve domain authority and search rankings.
- SEO Performance Tracking: Track keyword rankings, organic traffic, and lead attribution using Google Search Console, Google Analytics (GA4), and CallRail.
- Monthly Reporting: Create and deliver monthly SEO performance reports that include key metrics, insights, and actionable recommendations.
- Collaborate with Leadership: Participate in weekly check-ins with the CEO (Rob) and Marketing Manager (Gabi) to discuss SEO strategy, performance, and next steps.
- Competit

📌 Marketing Specialist (México)
🏢 Freelance Latin America
📍 México