At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Weu2019re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.nnWe are seeking a strategic, creative, and data driven Brand Manager to lead the growth and development of a diverse brand portfolio across multiple markets. This role plays a critical part in shaping how our brands connect with consumers, bringing purpose, play, and storytelling to life while delivering strong commercial results.nnThe Brand Manager will own brand strategy and execution end to end, partnering closely with regional and general teams to deliver impactful 360u00b0 marketing campaigns, optimize investments,



and build meaningful consumer experiences across all touchpoints.nnA Day in the Life as a Brand ManagernnBrand Strategy u0026 Planningnn * Develop and lead annual brand plans and long term strategic roadmaps in collaboration with regional and global teamsn * Define and drive brand positioning, value propositions, and key messages across all consumer touchpointsn * Monitor consumer insights, cultural trends, market dynamics, and competitive activity to identify growth opportunitiesnnnnIntegrated Marketing u0026 Campaign Executionnn * Lead the development and execution of 360u00b0 integrated marketing campaigns, including advertising, digital, experiential, PR, trade, and promotional initiativesn * Translate brand purpose and storytelling into compelling consumer facing activations that build equity and demandn * Partner with agencies and internal teams to ensure creative excellence and flawless executionnnnnRetail, Sales u0026 Cross-Functional Integrationnn * Work closely with Sales, Trade Marketing,

📌 Brand Manager (Ciudad de México)
🏢 Hasbro
📍 Ciudad de México