Copywriter (DTC / Brand Voice & Performance Focus)Job Type: Remote, Full-Time (PST/EST Hours)

About the RoleWe’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled Copywriter who can truly own and embody a brand’s voice across every touchpoint.
This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.

What You’ll Do
- Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media
- Deeply understand the brand’s tone, voice, and customer psychology
- Write high-converting, performance-driven copy for paid media and lifecycle campaigns
- Collaborate with creative, marketing, and growth teams to align messaging with campaign goals
- Adapt messaging across different audiences, formats, and funnel stages
- Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance




- Ensure consistency in brand voice across all outputs
- 2+ years experience as a Copywriter within DTC or eCommerce brands
- Exceptional English writing skills (native or near-native fluency)
- Strong understanding of brand voice, tone, and storytelling
- Experience writing for performance marketing (ads, email, landing pages)
- Ability to balance creativity with conversion-focused thinking
- Comfortable in a fast-paced, high-output environment
- Strong attention to detail with the ability to take feedback and iterate quickly

Nice to Have
- Experience in lifestyle, wellness, or apparel brands
- Familiarity with UGC-style ad scripting and hook creation
- Experience with lifecycle marketing and platforms like Klaviyo
- Exposure to general or South African English-speaking audiences

Who You Are
- You understand brand nuance, tone, and emotional connection
- You can seamlessly switch between story

📌 Copywriter (México)
🏢 Activate Talent
📍 México