Description
About BirdmanBirdman is Mexico's leading plant-based nutrition brand, born in Guadalajara and now actively scaling into the US. We've grown into one of the fastest-moving wellness brands in Latin America by obsessing over product quality, brand craft, and the communities we build — all while staying lean, fast, and founder-driven. Our D2C channel is a core growth engine, and we're building the in-house team to own it end to end.

About the RoleWe're hiring a Performance Marketing Specialist (Lead) to take full ownership of paid media strategy and execution for our D2C channel across Shopify MX and Shopify US. Today, our paid operation lives mostly inside external Meta and Google agencies — you'll come in to take back strategic control, challenge them technically, and lead the channel to its next stage of growth. You'll own ROAS, CAC, and paid-attributed revenue, run Email and SMS in Klaviyo hands-on, and direct a Creative Strategist (Performance Content Producer) to build the creative pipeline that feeds it all. This is a hands-on,



accountability-heavy role for someone who's operated paid accounts directly, not just supervised an agency.

What You'll Do
- Own the D2C paid investment strategy for Shopify MX and US — accountable for ROAS, CAC, and paid-attributed revenue
- Operate and optimize Meta Ads (BOF/MOF) with focus on conversion, audience segmentation, and creative testing
- Operate and optimize Google Ads (Search and Shopping): bidding strategy, keywords, product feeds, and account structure
- Manage Email and SMS Marketing in Klaviyo: automated flows (welcome, post-purchase, win-back, reactivation), newsletters, and segmented campaigns
- Coordinate with our external Meta and Google agencies: define briefs, KPIs, cadences, and SLAs; challenge them technically and validate every deliverable
- Lead the Performance Content Producer (Creative Strategist): brief hooks, formats, and durations; iterate creative based on performance data
- Hold a dotted l

📌 Performance Marketing Specialist (México)
🏢 The Bird Man
📍 México