About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, integral brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Manager, DTC

Overview

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business.

This role is accountable for assortment strategy, revenue growth, margin performance,



and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.

You will operate as an end-to-end owner, akin to a General Manager, using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.

Key Responsibilities

Own Category Performance

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- Own and deliver revenue, margin, and inventory targets for your category within the DTC channel

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- Identify risks and opportunities early and take decisive action to course-correct

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- Lead weekly business reviews focused on actions and decisions, not reporting

Assortment Strategy & Line Planning

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- Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)

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- Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove

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- Partner cross-functionally (Product, Supply Chain, Marketing) to shape lin

📌 Manager, DTC (México)
🏢 SharkNinja
📍 México