WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
-
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
-
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
-
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
As part of the General Operations Centre (GOC),
you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive Digital IO who will:
-
- Campaign Execution: Lead the setup, execution, and documentation of direct IO media campaigns across various partners, particularly any high-value or complex campaigns. Ensure all aspects of campaign are delivered according to terms outlined in the client approved media plan and IOs
-
- Campaign Optimization and Reporting: Collaborate with Managers and Associates and Managers in monitoring campaign performance metrics, including impressions, clicks, spend, and any campaign specific KPIs. Analyze campaign performance reporting, and utilize data driven insights to guide optimization recommendations to enhance campaign effectiveness and achieve client goals.