Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
*Please note- this role is titled Content Marketing Strategist internally*
The Content Strategists and Sr Content Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategists are responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
The adecuado candidate must have a deep understanding of content strategy, along with a strong foundation in technical SEO, including site audits,
structured data, and Core Web Vitals. They should be able to seamlessly blend technical insights with content initiatives to drive organic growth and maximize search visibility.
Roles and Responsibilities
Strategic Excellence and Best Practices
- Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
- Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.
- Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.
- Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.
- Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.
Goal Setting
- Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client