Public Relations & Influencer Marketing Executive (Beauty & Lifestyle)
Requirements

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- Bachelor’s degree in Communications, Public Relations, Marketing, Advertising, Journalism, or a related field.
- Minimum of 2 years of experience in Public Relations and/or Influencer Marketing.
- Previous experience working with Beauty, Skincare, Cosmetics, Personal Care, Fashion, Lifestyle, Luxury, or Consumer brands.
- Strong understanding of the media landscape, influencer ecosystem, and digital trends.
- Experience developing and maintaining relationships with journalists, influencers, talent managers, and key stakeholders.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and priorities simultaneously.
- Strong organizational skills and attention to detail.
- Advanced English proficiency.

Responsibilities

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- Support the development and execution of Public Relations and Influencer Marketing strategies for Beauty & Lifestyle clients.
- Build and strengthen relationships with media outlets, influencers, content creators,



and talent representatives.
- Develop communication materials such as press releases, media alerts, pitches, briefs, talking points, and reports.
- Identify media and influencer opportunities aligned with brand objectives.
- Coordinate influencer marketing campaigns from outreach and negotiation through content approval and campaign closure.
- Manage product seeding, gifting initiatives, media mailers, and event invitations.
- Support the organization and execution of product launches, press days, brand events, and influencer experiences.
- Monitor media coverage and influencer content, generating reports and actionable insights.
- Conduct market research, trend analysis, competitive benchmarking, and identify communication opportunities.
- Maintain updated media, influencer, and stakeholder databases.
- Follow up on client requests, pending tasks, and campaign deliverables to ensure timely execution.

Skills

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📌 Public Relations (México)
🏢 A. N. Other
📍 México