Description
Ready to own the D2C channel? ??Are you ready to take flight and be part of an amazing team at Birdman? ???

About the CompanyAt Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.
We operate a Direct-to-Consumer business through Shopify in Mexico and the US. D2C is a core sales channel with full P&L; ownership, not a support function. As the channel scales, we are strengthening internal ownership to ensure strong commercial execution, conversion, and profitability.

The opportunityWe don’t need someone to support ecommerce.
We need someone who owns it.
This role owns Shopify MX & US end-to-end. You sign the numbers: revenue, CVR, AOV, and CAC.
You define the commercial strategy, execute it onsite, optimize conversion, and align paid media priorities with Performance.
If you want real accountability and real scope, this role has both.

What you’ll own
- Shopify MX & US as a sales channel




- Revenue and conversion performance of D2C
- Pricing, promotions, bundles, and commercial calendar
- CRO and onsite experience
- Email & SMS flows and attributed revenue
- Alignment with Performance and Content for D2C activations

What you’ll do
- Shopify Execution: Own daily Shopify operations — catalog, pricing, promotions, and sales tracking vs forecast.
- CRO: Improve conversion by identifying funnel drop-offs and implementing UX, checkout, and mobile improvements.
- Paid Media Alignment: Define D2C priorities that guide paid media execution, aligned with inventory and promotions.
- Email & SMS: Build and optimize automated flows and execute campaigns to drive repeat purchase and revenue.

What we’re looking for
- 3+ years owning Shopify D2C channels with direct revenue responsibility — not as support, not as execution for others.
- Proven experience defining commercial strategies: pricing, promotions,

📌 C Specialist (Guadalajara)
🏢 Birdman
📍 Guadalajara