HOW YOUR WORK CAN TRANSFORM THE WORLD

Area mission:
The LATAM Marketing team drives the growth of the creator economy by positioning Hotmart as the most trusted platform for digital creators. Latin America is a fast-growing and strategic priority market, where marketing plays a key role in strengthening our brand, generating demand and accelerating ecosystem adoption through brand strategy, full-funnel campaigns and meaningful customer experiences.

Your responsibilities will include:

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- Lead branding and marketing strategy across LATAM markets.
- Manage and develop the marketing team, fostering collaboration and high performance.
- Develop and execute brand positioning and communication initiatives.
- Build and align the brand ecosystem around a consistent narrative.
- Lead cross-functional teams involved in brand and campaign initiatives.
- Partner with Sales, Growth and Product teams on strategic initiatives.
- Analyze market trends, audiences and positioning opportunities.
- Define and monitor brand KPIs including awareness, consideration, conversion and brand health tracking.





Qualifications you need:

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- Experience managing and developing marketing teams.
- Experience leading brand marketing or strategic marketing initiatives.
- Experience developing integrated campaigns or brand strategies.
- Experience managing cross-functional projects or teams.
- Strong knowledge of marketing planning and brand strategy.
- Around 8+ years of experience in marketing roles.
- Professional proficiency in English and Spanish.

Nice to have:

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- Experience working with global brands.
- Experience in digital ecosystems, technology or creator economy companies.
- Strong business acumen and understanding of business metrics.
- Experience working in regional or multicountry environments.

Ventajas que cuidan de ti

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- Participación anual en beneficios y resultados (PLR);
- Hotmart Recharge: Puedes tomar tus vacaciones en el período correcto y recibir un bono extra del 30% d

📌 Marketing Manager (México)
🏢 Esp
📍 México