Scope: SARELLY Mexico, with potential broader regional responsibilities over time MISSION Make SARELLY the strongest and most innovative beauty brand online in Mexico.

The Online Sales

Director will lead SARELLY’s entire digital commercial ecosystem — from DTC and marketplaces to social commerce and the e-commerce performance of our retail partners. You will be responsible for defining where the next wave of digital growth will come from, building the strategy to capture it, and mobilizing Commercial, Marketing, Content, Community, Operations and Data around it. Because digital is often where new consumer behaviors, products and commercial models emerge first, this role is also designed as a potential stepping stone toward broader Mexico General Management responsibilities .

ABOUT SARELLY SARELLY is a fast-growing, entertainment-native beauty brand born in Mexico, building the next generation of beauty for a integral audience. We don't just launch products — we create cultural moments around them, combining product innovation, creator-led storytelling and a highly engaged community. Since launching beauty in 2023, SARELLY has rapidly expanded from DTC into social commerce, marketplaces and physical retail.

Today, the brand is present at leading beauty retailers including Sephora and Ulta in Mexico and is entering its next phase of international growth, including a major U.S. retail expansion. Digital has been part of SARELLY's DNA from day one. Our products have become best sellers on platforms including TikTok Shop, while our entertainment and creator ecosystem gives us a unique ability to turn cultural relevance into commercial performance.

As we enter our next stage, we want to build one of the most innovative digital commerce engines in beauty in Mexico — and are looking for a leader who can help us define what that looks like. OWN THE ONLINE BUSINESS Own the strategy, commercial performance and P&L; across SARELLY’s digital channels in Mexico: TikTok Shop Emerging marketplaces and social-commerce channels E-commerce business of key retail partners, including Sephora and Ulta Build one integrated digital commercial strategy while defining the distinct role, consumer mission and economics of each channel. Set ambitious annual and quarterly targets and translate them into clear commercial plans and priorities.

Continuously identify, test and scale new opportunities across: Commercial models CRM and retention initiatives Stay ahead of shifts in consumer behavior, platform capabilities and commerce innovation,



turning successful experiments into scalable and profitable businesses. MAKE SARELLY A DIGITAL COMMERCE CASE STUDY Our ambition is for SARELLY to become a reference for how the next generation of beauty brands wins online. What can SARELLY do online that other beauty brands are not doing yet?” Partner closely with Marketing, Content, Community and Creator teams to develop commercial ideas that are culturally relevant, entertaining and native to each platform.

Use SARELLY’s entertainment and community ecosystem as a competitive advantage, connecting content, creators and commerce rather than treating e-commerce as simply the final transactional step of a marketing funnel. TURN SOCIAL COMMERCE INTO A CORE CAPABILITY Make TikTok Shop and emerging social-commerce channels major engines for both revenue and customer acquisition. Organic content Work hand in hand with Marketing and Community so commercial insights influence content decisions — and content insights translate into commercial opportunities.

Build a repeatable social-commerce model that can scale with the brand. WIN ON MARKETPLACES Build differentiated strategies for Mercado Libre and Amazon, recognizing them as strategic businesses rather than secondary distribution channels. Product pages and digital content Retail media Inventory availability Marketplace-specific launches and activations Understand the different consumer missions and economics of each marketplace and adapt SARELLY’s approach accordingly.

WIN ON OUR RETAILERS' DIGITAL SHELVES Make SARELLY as powerful online within our retail partners as it is in their physical stores. Partner with the Wholesale team to lead the digital growth agenda at retailers such as Sephora and Ulta, bringing dedicated e-commerce expertise while Wholesale remains the owner of the overall retailer relationship. Digital assortment and availability Product pages and content Retail media Digital launches and promotions CRM opportunities Develop joint digital growth plans with strategic retailers and make their e-commerce businesses meaningful growth engines for SARELLY.

CONNECT MARKETING, CULTURE AND COMMERCE Act as a key commercial partner to the Mexico Marketing team, translating consumer,



content and platform signals into growth opportunities. We are seeing this behavior on TikTok — what should we launch around it?” “This retailer has an untapped digital opportunity — what can we propose?” BUILD THE OPERATING MODEL TO SCALE Create the data, dashboards and commercial rituals required to make faster and better decisions. Net sales and growth Inventory and OOS Search performance Affiliate performance Content-to-commerce conversion Retail media performance SARELLY has built a significantly larger, more diversified and more profitable online business.

TikTok Shop, Mercado Libre and Amazon have become major growth engines, while SARELLY.com has evolved into an increasingly sophisticated platform for acquisition, conversion and retention. SARELLY is consistently one of the strongest-performing beauty brands online within its strategic retail partners. The company has developed distinctive capabilities around entertainment-driven, creator-driven and social commerce, with successful ideas continuously tested, measured and scaled.

Most importantly, platforms, retailers and the beauty industry increasingly recognize SARELLY as a case study for how the next generation of beauty brands wins online in Mexico. Significant e-commerce and marketplace experience in Mexico Proven ownership of meaningful online revenue and P&L; Hands-on understanding of TikTok Shop, social commerce or creator-led commerce Experience working with major retailers' e-commerce businesses Strong commercial and analytical capabilities Solid understanding of digital marketing and retail media The ability to influence and operate cross-functionally across Marketing, Content, Operations and Finance Beauty experience is valuable, but digital commercial excellence, leadership potential and entrepreneurial mindset matter more than category pedigree. LEADERSHIP EXPECTATION This role is designed for someone with the ambition and potential to grow beyond e-commerce.

Digital is often where SARELLY sees consumer trends first, tests new ideas first and learns fastest.

Online Sales

Director → broader Commercial leadership → potential General Manager Mexico To make that progression possible, we expect this person to think beyond their immediate channels from day one — developing a strong understanding of the consumer, brand, wholesale, physical retail, operations, profitability and overall performance of SARELLY Mexico. The ultimate expectation is not simply to run online sales . It is to help build the future commercial model of SARELLY.

📌 ONLINE SALES DIRECTOR — MEXICO (Ciudad de México)
🏢 SARELLY
📍 Ciudad de México