Senior Email and CRM Manager Salary: $30K/annually PLEASE SUBMIT YOUR RESUME IN ENGLISH! We're looking for a senior level Email and CRM Specialist to own all Klaviyo flows and campaigns across our brand portfolio. This includes ongoing lifecycle and retention email for our subscription brands, repeat purchase focused campaigns for our single purchase brand, and building out retailer facing email communication for our wholesale brand, which currently has no email program at all.

We are a multi brand pet products company operating across subscription DTC, single purchase DTC, and wholesale models, each with different customer relationships and different email needs. Own and continuously improve Klaviyo flows for our subscription brands, including welcome series, abandoned cart, replenishment reminders, win back campaigns, and cancellation flow support Build and manage repeat purchase focused email campaigns for our single purchase brand, including new release announcements and post purchase engagement, directly supporting a known gap in how email has been used for that brand Build retailer facing email communication for our wholesale brand, directed at retail buyers and accounts who purchase wholesale, not end consumers, since no email program currently exists for this brand Run ongoing A/B tests across flows and campaigns, including subject lines, send timing, content, and segmentation,



and use results to continuously improve performance rather than treating any flow as finished Develop content calendars aligned with each brand's objectives and release timing Manage Klaviyo account infrastructure, integrations, and segmentation setup across all brands Perform quality assurance checks on every campaign and flow before send, catching rendering, link, and personalization errors before they reach customers Monitor and analyze lifecycle and email marketing performance using Klaviyo Analytics and Google Analytics, and generate clear, accurate reporting on results Provide data driven recommendations to improve performance and return on investment across all brands Coordinate with each brand's manager to translate their requirements into fully built Klaviyo campaigns and flows Minimum three years managing or heavily involved in an email retention marketing program for a B2C ecommerce brand Experience with SMS, push, or direct mail retention marketing in addition to email is a plus Working knowledge of HTML and CSS for email design and customization Familiarity with CRM or CDP tools, ecommerce platforms such as Shopify, and Google Analytics Strong analytical skills with a track record of turning data into concrete revenue generating recommendations Excellent written and verbal communication skills, detail oriented, and comfortable managing multiple brands and priorities simultaneously Self motivated and proactive, with proven success working independently in a remote environment Supports our full brand portfolio, spanning subscription DTC, single purchase DTC, and wholesale

📌 Senior Email and CRM Manager (México)
🏢 Wallabaga
📍 México