As a Director, Growth & Business Intelligence - Mexico & Central America , for Architectural Coating business, you will help achieve our growth and profitability by applying data-driven insights to inform strategic marketing and commercial decisions. You will oversee market research, developing data models, and guiding teams to implement pricing, promotion, and marketing strategies. You will report to the AC Business Intelligence Global Head and you will be based in Mexico City workplace.

Key responsibilities

- Pricing & Profitability Strategy: Drive price realization, promotional strategies, and price sensitivity analysis in close collaboration with Marketing and Finance to maximize revenue and ensure gross profit stability.
- Marketing Optimization: Utilize data intelligence and consumer insights to refine omnichannel marketing campaigns, ensuring maximum ROI, brand awareness, and market share increase.
- Cross-Functional Collaboration: Partner seamlessly with senior leadership across Finance, Operations, Commercial, Procurement, and S&T; to integrate data insights into every stage of the business lifecycle.
- Data Models & Visualization: Oversee the development and implementation of innovative data models and interactive self-service dashboards to ensure speed, accuracy, and accessibility in executive decision-making.
- Market Research & Trends: Monitor emerging technologies, industry trends, and competitor pricing systems to identify future value-add opportunities and maintain the company's competitive edge.
- Operational & Financial Analysis: Direct business analysis related to cost risk management, inflation, spend, and efficiencies to provide strategic levers that enhance business profitability.
- Governance & Integrity: Establish robust data governance frameworks to ensure reliability, data integrity,



and resource optimization across all assigned regional initiatives.
- Change Management: Drive organizational change plans, including technical/functional training and communication frameworks, to weave data into compelling narratives across the region.
- Team Development: Lead, mentor, and foster a collaborative, innovation-driven environment for the team; establishing professional development plans and quarterly reviews to unlock their full potential.

Qualifications

- Bachelor's degree in marketing, business, or a related; a Master's degree is preferred.
- Executive-level proficiency in English (written and verbal communication skills to collaborate across departments).
- 12+ years of experience developing and implementing marketing strategies, with demonstrated experience applying data and analytics to inform marketing decisions.
- Skills: Data-driven decision-making, analytical thinking, executive leadership, cross-functional collaboration, stakeholder communication, project & Change management, mindset & professional drive.

How we work

At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Versátil Fridays. Schedules may vary by location.

About us

PPG: WE PROTECT AND BEAUTIFY THE WORLD ®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products,



and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don't stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources .

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling w

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📌 Director, Growth & Business Intelligence - Mexico & Central America (México)
🏢 Ppg
📍 México