**About the Job**
**Why Work With Us**
At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As a Retention Marketing Manager, you'll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, adaptable scheduling, and a competitive hourly rate / salary.
**Responsibilities**:
- ** Client Collaboration**:
- Serve as the primary point of contact for clients, promptly addressing questions and concerns.
- Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.
- ** Technical Optimization**:
- Identify technical issues and work diligently to resolve them in a timely manner.
- ** Data Analysis and Reporting**:
- Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement.
- Generate accurate and comprehensive reports, ensuring data-driven decision-making.
- Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI.
- ** Quality Assurance**:
- ** Collaboration and Team Support**:
- Foster a positive and collaborative team environment, supporting and mentoring team members when needed.
- ** Continuous Learning and Adaptability**:
- Stay up-to-date with industry trends, best practices,



and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge.
**Requirements (Skills & Qualifications)**:
- B2C experience is required, particularly with enterprise ecommerce businesses.
- Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.
- Proficiency in using marketing automation platforms such as Braze, SFMC, Iterable, Klaviyo or Responsys. We’re looking for experts in specific platforms as we’re ESP agnostic. Note that the brands you would be working with are using enterprise solutions. We don’t expect someone to have working knowledge of all systems, but a willingness to to learn and familiarity with general ESPs is necessary.
- Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.
- Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.
- Previous experience working with larger brands as a retention marketing manager preferred.
- Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Self-motivated, proactive, and able to work independently.
- Experience in remote work environments and self-motivation.
**Compensation Hourly**: Between $30 and $45 / hour (negotiable depending on experience)
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📌 Retention Marketing Manager (México)
🏢 CrucialPoint
📍 México