**The Role**
This role exists to fix weak video thinking before production starts.
You are responsible for **video concepts, narrative structure, and storyboards**. You do not film. You do not edit. You do not manage projects. You think clearly and deliver direction that production teams can execute without confusion.
If your strength is storytelling, hooks, pacing, and viewer psychology, this role fits. If your strength is tools, cameras, or editing software, it does not.
**Core Responsibilities**
- Develop video concepts aligned to business and marketing goals
- Create clear, beat-by-beat storyboards for:
- Social media reels
- Short-form ads
- Brand videos and commercials
- Define:
- Strong hooks (first 3 seconds)
- Narrative flow (problem → tension → resolution)
- Intended emotion per scene
- Provide visual references for tone, pacing, and framing
- Deliver concepts that can be directly translated into shot lists
- Revise efficiently based on direct feedback
**Non-Responsibilities (Read Carefully)**
- No filming
- No editing
- No client communication
- No scheduling or production management
- No execution ownership
This is a **pure upstream creative strategy role**.
**Mandatory Requirements**
- **Fully bilingual in English and Spanish (written and spoken)**:
- Proven experience creating video concepts and storyboards
- Strong understanding of short-form video and attention economics




- Ability to explain _why_ each shot and scene exists
- Clear written communication in English
- Ability to work independently and deliver consistently
**Portfolio Requirement (Non-Negotiable)**
Applicants **must submit samples** of video projects they concepted or storyboarded.
Samples should demonstrate:
- Narrative clarity
- Strong hooks
- Clear structure
- Business or marketing intent
No samples = no consideration.
Nice to Have
- Agency or production company background
- Experience working with U.S. brands
- Advertising or performance-driven content experience
Success Criteria
- Clarity of concepts
- Strength of hooks
- Ease of execution for production teams
- Consistency and speed of delivery
- Minimal back-and-forth due to unclear direction
Hiring Structure
- 30-day paid trial
- One brand, one format to start
- Fast feedback
- Long-term opportunity for consistent performers
**Important**
This is not a creator, editor, or producer role.
We are hiring a strategist who can see the video before it exists and communicate it clearly.
Pay: From $25,000.00 per month
**Experience**:
- Video Content Production: 3 years (preferred)
- Understanding Hooks: 1 year (preferred)
**Language**:
- Fully bilingual in English and Spanish (written and spoken) (preferred)
Work Location: In person

📌 Creative Strategist (Video Content) (Colonia Condesa)
🏢 BrandNation
📍 Colonia Condesa