Cluster Marketing Lead LATAMLocation: Mexico preferred; open to LATAMCompany: Mid-Sized Global PharmaceuticalRole OverviewWe are seeking a highly experienced marketing leader to drive the innovative portfolio across a multi-country LATAM cluster.
The role will translate global strategy into regional and local execution, strengthen marketing capabilities, and improve launch readiness and commercial performance across the cluster.The successful candidate will be a strategic, commercially minded leader with strong innovative pharma experience who can influence across countries, work closely with Global Marketing and Market Access, and bring structure to a newly established cluster model.Key ResponsibilitiesLead the innovative portfolio strategy across a multi-country LATAM clusterTranslate global marketing and business strategy into regional and local plansAssess and strengthen marketing capabilities across the regionDrive portfolio performance, ROI, market share and investment decisionsLead launch readiness and ensure successful localisation of global launch strategiesCoordinate pre-launch and launch activities across Marketing, Medical, Market Access and other functionsSupport lifecycle management, evidence generation and future portfolio opportunitiesProvide regional insight into HTA, pricing, healthcare systems and market access considerationsPartner closely with Global Marketing and challenge global strategies where local market insight requires adaptationDevelop and strengthen marketing excellence and launch capabilities across the clusterLead,



coach and develop Brand Managers across multiple countriesBuild alignment between country teams and the wider regional/global organisationManage complex stakeholder relationships across Global, Cluster and local marketsDrive consistency and best practice across countries while allowing for local market differencesCandidate Profile~10+ years' experience in innovative pharmaceutical marketing~ Strong strategic marketing and commercial leadership background~ Experience working across multiple LATAM markets or another complex regional environment~ Strong experience in Women's Health and/or CNS preferred~ Proven experience leading significant product launches from the ground up~ Strong Market Access/HTA exposure~ Experience working with integral and local stakeholders~ Strong project management and change leadership capability~ Excellent English and strong business communication skills~ Mexico-based candidates preferred, although strong LATAM-based candidates will be consideredRequired Skills & ExperienceStrategic and portfolio-level marketing leadershipLaunch readiness and launch excellenceMarket Access, pricing and HTA understandingAbility to translate global strategy into local executionStrong cross-functional leadership across Medical, Market Access, Regulatory, Finance and Supply ChainAbility to influence without direct authorityStrong stakeholder management and communication skillsComfortable challenging Global/HQ stakeholders constructivelyAbility to operate effectively in ambiguity and a newly developing cluster structureStrong informal leadership and people development skillsDesirable ExperienceLATAM regional experience, particularly Mexico, Brazil or ColombiaHealth economics/value-based marketingEvidence generation/RWEExperience within a integral pharmaceutical organisationExperience building or transforming marketing functions

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