Overview We are seeking an experienced Marketing Manager/Director to lead the marketing function for Mexico.
This role will be responsible for local market strategy, campaign execution, team leadership, and agency management.
The successful candidate will act as the key marketing leader in Mexico and serve as the bridge between local market needs and general brand objectives.
The ideal candidate combines strategic thinking with strong execution capabilities and has experience building brands in highly competitive consumer-facing industries.
Key Responsibilities Market Leadership Lead marketing initiatives and brand growth in Mexico.
Develop local marketing plans aligned with business objectives.
Identify market opportunities, consumer trends, and competitive threats.
Act as the primary marketing representative for the Mexico market.
Campaign Management Lead planning and execution of integrated marketing campaigns.
Coordinate cross-functional initiatives involving brand, social, influencer, PR, partnerships, and performance marketing.
Ensure campaigns are localized effectively while maintaining brand consistency.
Team Management Manage and develop the local marketing team, including: Social Media Manager PR

📌 Integrated Marketing Director (Xico)
🏢 INNOVACION YLIQUIDEZ EFECTIVA
📍 Xico