SALARY USD: $44K ANNUALPLEASE SUBMIT YOUR RESUME IN ENGLISH!
About the RoleWe're looking for an experienced Ecommerce Brand Manager to take full ownership a pet DTC brand built around continuous new color and pattern releases to drive repeat purchase.
This is an end to end ownership role, you are accountable for the brand's overall performance across every channel and lever, not just one discipline.
You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product & Wholesale Manager on new release timing.
About UsWe are a multi brand, DTC first pet products company.
This brand is our single purchase brand, selling primarily through Amazon and TikTok, with Shopify as a secondary channel, and it depends on a steady cadence of new product releases and strong repeat purchase mechanics to drive revenue.What You'll DoOwn overall performance and strategy for the brand across every channel, treating acquisition, conversion, and repeat purchase as one connected system rather than separate problemsDirect the in-house PPC manager's work across Meta and Google for this brand, reviewing performance against KPIs and adjusting strategy as neededOwn the relationship with our Amazon and Chewy PPC agencies for this brand, holding them accountable to resultsOwn the strategy and roadmap for landing page testing and website conversion rate optimization, coordinating execution with our Shopify managerOwn repeat purchase and retention strategy, working closely with the shared email specialist to build email programs that convert one time buyers into repeat customers, addressing a specific known gap in how email has been used for this brand historicallyCoordinate with the affiliate coordinator and creator coordinators to make sure the brand is doing everything it can to maximize impressions and reach across social platformsCoordinate with our social media team to make sure organic content, posting cadence,



and audience engagement are working alongside paid and creator efforts to build brand visibility and drive sales, not operating as a disconnected channelCoordinate with our SEO team to make sure the brand shows up strongly wherever people are searching and discovering products today, including newer AI powered search and discovery tools, not just traditional search resultsCoordinate closely with our Product/Wholesale Manager on new color and pattern release timing, making sure marketing, email, and landing pages are ready ahead of each release rather than scrambling after the factReport directly to the CEO on the brand's overall performance, including sales trends, CAC, ROAS, LTV, and repeat purchase rateDig into GA4, Triple Whale, and platform dashboards regularly to uncover trends, inefficiencies, and opportunities across the full funnelWhat We're Looking For4 to 7 years of experience in ecommerce brand management or growth marketing, ideally with direct experience in single purchase or non subscription DTC modelsDemonstrated experience improving repeat purchase rate through email or lifecycle marketing, not just driving first time acquisitionStrong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplacesComfortable directing other people's execution, including an internal PPC specialist and multiple external agencies, rather than needing to personally run every channelExperience working with tools like GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller CentralExtremely strong analytical skills and comfort making brand level tradeoffs across acquisition spend, retention investment, and new product timingCurious, relentless, and highly action oriented, comfortable owning outcomes across a full brand rather than one narrow disciplineWork StyleReports directly to the CEO, with full ownership of one brand's performance and light oversight visibility into two additional brandsFast paced, highly collaborative, and results driven environmentWe value urgency, clarity, ownership, and people who bring both strategy and hustle to the table

📌 Sr. E-Commerce Brand Manager - Pets (México)
🏢 Wallabaga
📍 México