Media ManagerDepartment:Corporate MarketingEmployment Type:Full TimeLocation:MexicoDescriptionWe are looking for aMedia Managerto join our Marketing team and take ownership of media planning and execution acrossMexico and Central America.The role will have a strong focus onupper- and mid-funnel media, developing solutions that build brand awareness, consideration, and ultimately contribute to business growth.You will work across bothonline and offline media channels, identifying the right media mix to effectively reach our audiences across the region.This is a hands-on role for someone who can independently manage the full media process — from translating marketing objectives into media strategies and plans to campaign execution, optimization, performance analysis and recommendations.Key ResponsibilitiesOwn end-to-endmedia planning and buying for Mexico and Central America, in line with regional business and marketing priorities.Developupper- and mid-funnel media strategiesaimed at driving reach, awareness, consideration and business impact.Translate marketing briefs and business objectives into effectivecross-channel media plans.Define the optimal media mix acrossonline and offline channels, based on campaign objectives, audience, market specifics and available budget.Independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.Coordinate campaign execution with media agencies, platforms,



vendors and internal marketing teams across the region.Monitor campaign performance and proactively identify opportunities for optimization.Evaluate bothmedia and business results, turning data into actionable insights and recommendations.Prepare clear campaign reports and presentations, explaining not onlywhat happened, but why it happened and what we should do next.Build and maintain strong relationships with media agencies, publishers, platforms and other external partners.Identify relevantnew media formats, channels and innovationsand recommend opportunities for testing.Support influencer marketing initiatives and evaluate relevant activation formats as part of the broader media mix.Skills, Knowledge & Expertise5+ years of experiencein media planning, media buying, advertising or a related field.Strong experience withupper- and mid-funnel media campaigns, including brand awareness and consideration objectives.Experience working acrossMexico and/or Central American marketsis highly desirable.Ability to independently manage thefull media planning process, rather than relying entirely on an agency.Strong understanding of bothdigital and offline media channels,



including their role across different stages of the marketing funnel.Ability to select the right channels and formats depending on the marketing objective and target audience.Hands-on experience with media analytics, planning and reporting tools.Strong understanding of media measurement andcore and proxy KPIsfor different channels and funnel stages.Experience in campaign tracking, optimization and post-campaign analysis.Strong analytical skills and ability to connectmedia performance with business outcomes.Ability to turn data into insights, hypotheses and concrete recommendations.Understanding of influencer marketing and its role within the broader media ecosystem.Strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations.Confidence working with multiple stakeholders and external partners across different markets.Curiosity about advertising trends, emerging platforms, new formats and media innovation.Job BenefitsHelp us challenge injustice by creating fair choices for millions of people across 48 countries.Develop your professional skills with access to mentoring, career consulting, and learning programs.Collaborate with teams around the world and gain international experience through our Integral Talent Exchange Program.Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.Work alongside people who take initiative, speak openly, and challenge themselves to grow.Improve your language skills through co-financed courses and internal speaking clubs.Final benefits may vary depending on the location.
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📌 Media Manager (Xico)
🏢 inDrive
📍 Xico