Job Title: Digital Media Manager
Position Type: Full-Time, Remote
Working Hours: US Hours

About the Role:
We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.

The adecuado candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.

Responsibilities:

Paid Media Campaign Management:

- Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and emerging platforms
- Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns
- Ensure accurate campaign setup, execution, and ongoing optimization

Optimization & Performance Analysis:

- Monitor campaign performance and optimize based on data-driven insights
- Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results
- Identify trends, risks, and opportunities to improve efficiency and outcomes

Reporting & Data Visualization:

- Build and maintain performance dashboards and reports in Looker Studio
- Translate performance data into clear, actionable insights for stakeholders
- Ensure reporting accuracy and consistency across accounts

Budget & Pacing Management:

- Manage budgets, bids, pacing, and forecasts across multiple campaigns
- Ensure efficient allocation of spend aligned with performance goals
- Monitor delivery and make adjustments to maximize ROI





Collaboration & Execution:

- Work cross-functionally to ensure media execution aligns with strategic objectives
- Maintain strong workflows, documentation, and communication across teams
- Support alignment between media strategy, execution, and reporting

Proactive Optimization & Learning:

- Stay current on platform updates, algorithm changes, and new ad formats
- Test new strategies, channels, and optimization approaches
- Continuously improve processes to enhance scalability and performance

What Makes You a Perfect Fit:

- A performance-driven media buyer who thrives in execution-heavy roles
- Highly analytical with strong attention to detail
- Comfortable owning campaigns end-to-end without heavy oversight
- Confident managing multiple accounts and priorities in a remote environment
- Motivated by measurable results and continuous optimization

Required Experience & Skills (Minimum):

- 10+ years of hands-on experience in digital media management
- Deep expertise in Google Ads and Meta Ads
- Strong experience across paid search, paid social, display, video, native, and CTV
- Advanced proficiency in Google Analytics and Google Tag Manager
- Strong Excel skills for performance analysis, modeling, and pacing
- Experience building and maintaining dashboards in Looker Studio
- Excellent written and verbal communication skills




- Strong time management and organizational abilities
- Reliable high-speed internet and a professional-grade computer

Tools Provided:

- Google Workspace
- Google Analytics & Google Tag Manager
- Looker Studio
- Paid media platforms (Google Ads, Meta, TikTok, etc.)
- Project management and communication tools

Ideal Experience & Skills:

- Experience managing multi-platform, performance-driven media campaigns
- Background in data-centric or performance marketing environments
- Proven ability to scale campaigns while maintaining efficiency
- Experience working in fast-paced, remote-first teams

What Does a Typical Day Look Like?
A Digital Media Manager’s day is centered around performance monitoring, optimization, and execution. You will:

- Review campaign performance and pacing across active accounts
- Optimize bids, budgets, audiences, creatives, and targeting
- Analyze data in Google Analytics and Looker Studio dashboards
- Prepare performance insights and recommendations
- Collaborate with internal teams to align execution and strategy
- Test and implement new optimization opportunities

In essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.

Key Metrics for Success (KPIs):

- Campaign performance against defined goals (ROAS, CPA, CPL, etc.)
- Budget efficiency and pacing accuracy
- Quality and clarity of performance reporting
- Successful scaling of high-performing campaigns
- Consistency in optimization and execution standards

Interview Process:

- Initial Phone Screen
- Video Interview with Recruiter
- Final Interview
- Offer & Onboarding

📌 Digital Media Manager (México)
🏢 Pavago
📍 México