Fractional Social Media Manager

Job Type: Part-Time, Mon-Fri (PST Hours)

Role Overview

We’re looking for a Fractional Social Media Manager to own and execute our social media strategy, strengthen brand credibility, and drive meaningful engagement across key platforms.

This is a strategic and hands-on role for someone who understands how to build trust in healthcare-related industries, create educational yet engaging content, and grow a brand presence with purpose. You’ll operate with a high level of autonomy while collaborating closely with internal stakeholders to ensure accuracy, compliance, and consistency.

If you thrive in regulated or trust-sensitive industries and know how to translate complex topics into clear, compelling content — we’d love to hear from you.

What You’ll Do

- Develop and execute a comprehensive social media strategy aligned with brand, growth, and trust-building goals
- Manage day-to-day posting, scheduling, and optimization across platforms (Instagram, Facebook, LinkedIn, X/Twitter)
- Create and curate high-quality content, including:
- Educational posts
- Patient-focused storytelling
- Brand campaigns





- Collaborate with internal stakeholders to ensure medical accuracy, compliance, and brand consistency
- Monitor performance metrics and optimize content based on engagement, growth, and audience insights
- Stay current on social media trends, platform updates, and best practices — particularly within healthcare and medical tourism

- 5+ years of hands-on social media management experience
- Strong portfolio showcasing social media accounts, campaigns, or brands managed (healthcare, wellness, or service brands preferred)
- Fluent English with excellent written communication skills
- Proven ability to manage social media independently with minimal oversight
- Strong understanding of content strategy, audience growth, and engagement analytics
- Experience working in regulated or trust-sensitive industries is a plus

Nice to Have

- Experience in healthcare, wellness, or medical tourism
- Familiarity with social media scheduling and analytics tools
- Ability to translate complex or technical topics into clear, engaging, audience-friendly content

📌 Fractional Social Media Manager (México)
🏢 Activate Talent
📍 México