Role: This is a part-time (scaling to full-time within 90-days), contract position.
We're looking for a highly skilled Google Ads specialist with deep experience managing and scaling direct-to-consumer (DTC) and ecommerce brands.
This is not an entry-level role.
We want someone who lives and breathes performance marketing, understands the nuances of every Google Ads product, and can own both strategy and execution.If you're the kind of media buyer who treats client budgets like your own money, thrives on testing, moves fast, and consistently finds ways to increase ROAS and lower CAC, we want to meet you.What You'll Own (End-to-End)You will be the subject matter expert for all things Google Ads:Full account ownership for multiple ecommerce brandsBuilding campaigns from scratch (search, Shopping, PMax, remarketing, YouTube as needed)Account audits and strategic recommendationsDay-to-day optimizations, scaling, and budget managementProactive testing plans: audiences, bids, creative, landing pagesCreative direction (headlines, copy, image/video guidance — no production)Revenue growth and CAC/ROAS performanceWeekly reporting, insights, and Loom video summariesForecasting and growth planningConversion tracking setup with GTM/GA4 (experience preferred)Landing page feedback and CRO recommendationsOccasional participation in client calls (must speak fluent English)You'll collaborate closely with our Digital Marketing Strategists (account managers), who will use your analysis, Looms, and insights to communicate with clients.Who You AreWe are looking for a true operator + strategist, not a button pusher:Deep expertise across all Google Ads placements: Search, Shopping, PMax, YouTube, Display, Remarketing, and feed optimizationProactive: You don't wait for direction; you bring new ideas weeklyFast and highly efficient, without sacrificing qualityAnalytical: Strong understanding of CAC, ROAS, MER, attribution, incrementalityCreative:



Always testing new angles, keywords, structures, and messagingObsessed with improving CAC and increasing revenueA strong communicator: Fluent in English, clear Looms, clean reportingCalm under pressure, collaborative, low egoClear communicator: Fluent English, strong Loom communicatorOrganized, reliable, and takes extreme ownershipCurious: Stays on top of Google betas, new formats, and competitive trendsTreats client budgets like their own money - responsible and trustworthyComfortable collaborating with U.S.-based teamsRequired ExperienceFluent english3-7+ years managing Google Ads for DTC or ecommerce brandsProven experience improving ROAS and lowering CACStrong understanding of Google Shopping and feed optimizationStrong experience with PMax campaign strategy + structureExperience managing $20K to $250K+ /mo in ad spendAbility to diagnose and fix tracking issues (via GTM/GA4)Experience building highly structured campaigns from scratchExperience creating detailed reporting & insightsAbility to produce Loom videos with clarity and confidenceCommunication ExpectationsCommunication will take place primarily through email video conferences (Google Meet), email, and Google Chat.Be available from 9-5pm Mountain Standard Time.Performance ExpectationsEvery client is different, but your core KPIs will be:Improve ROAS and/or MERLower customer acquisition cost (CAC)Drive profitable revenue growthWhat Success Looks LikeYou independently run smart creative tests, analyze them, and rapidly iterateYou present clear, confident insights through Looms + reportingYou proactively bring new tests and opportunities each weekYou find ways to scale spend without sacrificing CACYou own the channel as if it were your own businessIf you feel you are the perfect fit for this role, please do the following:Send an email to ****** a link to your LinkedIn profile.Attach a 2-3 minute Loom video introducing yourself and sharing why you believe you are the best candidate for the role.

📌 Paid Search Specialist (Xico)
🏢 Stryde - Ecommerce Search Marketing Agency
📍 Xico