**Responsibilities**:
- Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs)
- Create content and provide oversight of the content calendar for those topics and editing of content.
- Work alongside leadership to identify relevant paid/owned/earned content amplification opportunities and manage content distribution
- Ensure compliance with business, legal and compliance review of content and imagery
- Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
- Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
- Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
- Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
- Manage consumer strategy and pilots, as assigned, working to partner and share learnings with integral teams
- Identify paid channels including social media and syndication partners that effectively align with content topics




- Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
- Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
- Manage retargeting strategy to reach existing Citi customers
- Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
- Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
- Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
**Qualifications**:
- 5-8 years of experience in content marketing, content editing or related field
**Education**:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.**Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full time-
- View Citi’s _EEO Policy Statement_ and the _Know Your Rights_ poster._

📌 Banamex Digital Content Sr Analyst (Ciudad de México)
🏢 Citi
📍 Ciudad de México