Diageo seeks a Lead Cultural Insight to identify emerging trends and translate cultural signals into brand strategy for our Mexico market.
You will partner with Marketing and cross-functional teams to shape consumer engagement and innovation.
The role requires 5–8 years in PR/Cultural Insights within FMCG, strong storytelling, and experience managing external partners.
You will influence senior leadership and contribute to sustainable growth through cultural intelligence.
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📌 Strategic Culture Insights Lead (Xico)
🏢 Diageo España
📍 Xico
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