SHEGLAM is a fast-growing global beauty brand known for making beauty more accessible, innovative, and trend-driven. As we continue expanding across Latin America, we are looking for a
Senior Marketing Manager
to lead our regional marketing strategy and strengthen SHEGLAM’s presence across the market. What You’ll Do:
Develop and execute
SHEGLAM’s marketing and brand strategy across LATAM
, aligned with regional business objectives. Lead the annual regional marketing plan, including
integrated online and offline campaigns
. Partner with Category and GTM teams to develop
local product launches, campaigns, and communication strategies
. Plan and execute
offline beauty and retail activations
, including exhibitions, in-store promotions, consumer events, and brand experiences. Work closely with Sales, Retail, Category, and HQ teams to ensure strong execution across LATAM markets. Manage marketing agencies, media partners, event agencies, and other external partners. Own and optimize the
regional marketing budget
, tracking campaign performance, ROI, and investment efficiency. Build and strengthen
SHEGLAM’s brand image and regional marketing assets
, ensuring general brand consistency while adapting to local consumer and market trends. Monitor
beauty, consumer,



and competitive trends
across LATAM to identify new opportunities for brand growth.
What We’re Looking For:
5+ years of marketing experience
, ideally within
beauty, cosmetics, FMCG, retail, or consumer brands
. Proven experience developing and executing
marketing strategies across Latin America
. Strong background in
brand marketing, integrated campaigns, retail activations, and consumer marketing
. Experience managing
agencies, budgets, campaigns, and multiple stakeholders
. Strong project management, negotiation, communication, and collaboration skills. Data-driven mindset with the ability to measure campaign performance and optimize marketing investment. Fluent English is required (Chinese is a plus) Proactive, adaptable, accountable, and comfortable working in a fast-paced environment. Willingness to travel moderately across LATAM.
Join a fast-growing global beauty brand and play a key role in shaping
SHEGLAM’s growth and brand presence across Latin America
. If you’re a marketing professional who knows how to
build brands, create impactful campaigns, understand local consumers, and turn ideas into results
, we’d love to hear from you.

📌 Senior marketing manager | sheglam (Nezahualcóyotl)
🏢 SHEIN
📍 Nezahualcóyotl