SHEGLAM is a fast-growing general beauty brand known for making beauty more accessible, innovative, and trend-driven. As we continue expanding across Latin America, we are looking for a

Senior Marketing Manager to lead our regional marketing strategy and strengthen SHEGLAM’s presence across the market.

What You’ll Do:

- Develop and execute

SHEGLAM’s marketing and brand strategy across LATAM

, aligned with regional business objectives.

- Lead the annual regional marketing plan, including integrated online and offline campaigns

.

- Partner with Category and GTM teams to develop local product launches, campaigns, and communication strategies

.

- Plan and execute offline beauty and retail activations

, including exhibitions, in-store promotions, consumer events, and brand experiences.

- Work closely with Sales, Retail, Category, and HQ teams to ensure strong execution across LATAM markets.

- Manage marketing agencies, media partners, event agencies, and other external partners.

- Own and optimize the regional marketing budget

, tracking campaign performance, ROI, and investment efficiency.

- Build and strengthen

SHEGLAM’s brand image and regional marketing assets

, ensuring global brand consistency while adapting to local consumer and market trends.

- Monitor beauty, consumer,



and competitive trends across LATAM to identify new opportunities for brand growth.

What We’re Looking For:

- 5+ years of marketing experience

, ideally within beauty, cosmetics, FMCG, retail, or consumer brands

.

- Proven experience developing and executing marketing strategies across Latin America

.

- Strong background in brand marketing, integrated campaigns, retail activations, and consumer marketing

.

- Experience managing agencies, budgets, campaigns, and multiple stakeholders

.

- Strong project management, negotiation, communication, and collaboration skills.

- Data-driven mindset with the ability to measure campaign performance and optimize marketing investment.

- Fluent English is required (Chinese is a plus)

- Proactive, adaptable, accountable, and comfortable working in a fast-paced environment.

- Willingness to travel moderately across LATAM.

Join a fast-growing global beauty brand and play a key role in shaping

SHEGLAM’s growth and brand presence across Latin America

. If you’re a marketing professional who knows how to build brands, create impactful campaigns, understand local consumers, and turn ideas into results

, we’d love to hear from you.

📌 Senior Marketing Manager | SHEGLAM (Ciudad de México)
🏢 SHEIN
📍 Ciudad de México