: Our client is looking for an Tag Manager. This is a 3-month, project-based engagement to lead analytics and tracking implementation for a website rebuild on a modern content operations platform such as Sanity.io or similar.

The Tag Manager will own the GA4 and Google Tag Manager setup end to end, including defining tracking requirements, implementing tags and events, managing QA, and delivering documentation. This role also owns project management for the analytics workstream, coordinating with marketing, web, and engineering teams to ensure tracking is implemented correctly and ready for launch.

The ideal candidate has previously served as the sole owner of GA4 and GTM implementations for new website launches or rebuilds and can operate independently while keeping stakeholders aligned through clear planning and communication.

Key Responsibilities:

- Own the end-to-end GA4 and Google Tag Manager setup for a rebuilt website on a content operations platform such as Sanity.io
- Define tracking requirements, event taxonomy, conversion strategy, and success metrics in partnership with stakeholders
- Implement and manage GTM tags, triggers, and variables to capture key user actions and marketing conversions
- Configure GA4 events, parameters, and conversions and ensure data is accurate and consistent
- QA and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser tools before and after launch
- Project manage the analytics workstream, including timeline, milestones, stakeholder coordination, and weekly status updates
- Deliver documentation and a clean handoff so internal teams can maintain the setup after the project ends
- Data Hygiene: Strictly exclude internal traffic and configure bot exclusion audiences.
- 3rd-Party Tracking: Set up click and event tracking for vendors like Qualified Chat to measure user impact.
- Audiences: Configure GA4 audiences for Demandbase personas and setup Custom Segments.
- Structure: Implement Custom Definitions and customize Channel Groups to accurately reflect traffic sources.

What Success Looks Like After 3 Months:

- GA4 and Google Tag Manager are fully implemented, validated, and documented
- All key user actions and marketing conversions are accurately tracked




- Analytics implementation is delivered on time and aligned with stakeholder expectations
- Marketing and leadership teams can confidently report on website performance
- Internal teams receive clear documentation and handoff for ongoing maintenance

Who This Role Is For: This role is for a senior, hands-on analytics specialist who is comfortable owning both the technical implementation and delivery of a clearly defined project. It is not a junior analyst role and not a reporting-only position. Rate: $12-$15/hour (depends on experience level). This is a contract position with candidates expected to work 40 hours/ week.

About Us Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA—built on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to:

- Helping every client make the best hiring decisions possible
- Matching professionals with the right IT jobs and career opportunities

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate. AI-Assisted Interview Experience (Pete & Gabi – Rebecca):

To provide a consistent, fair, and adaptable experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca.

These AI hiring tools help us:

- Conduct recorded video interviews
- Transcribe interviews




- Summarize candidate responses
- Generate job-related insights
- Streamline communication and scheduling

Please note that:
- The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners.
- The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative. Technical or Case Interviews (Role-Dependent): −

When applying for certain tech jobs, you may participate in:

- A technical interview
- A coding challenge
- A case study
- A client-specific assessment

We will always explain what to expect in advance so you can prepare with confidence. Human Review & Selection: +

Every candidate’s profile—including interviews, conversations, and assessments—is reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate: +

At PTP, every candidate has the right to:

- Request a non-AI interview path
- Ask how your data is being used
- Request access to transcripts or interview recordings
- Request deletion of your AI-recorded interview
- Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience.

Our Commitment: +

For more than 28 years, PTP has focused on putting people first—candidates, consultants, employees, and clients.

We’re committed to a hiring process that is:

- Transparent
- Compliant
- Equitable
- Powered by innovative technology that enhances—not replaces—human judgment

Welcome to the future of hiring at Peterson Technology Partners. We’re excited to learn more about you.

Equal Employment Opportunity: +

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.

📌 TAG Manager (Ciudad de México)
🏢 Peterson Technology Partners
📍 Ciudad de México