Join #GenteViva and let’s fly higher together ️

Viva is the leading ultra-low-cost airline in the Americas, recognized as one of the most preferred, fun, and profitable airlines, with the youngest fleet in Latin America and one of the fastest-growing fleets worldwide.

We foster a culture of inclusion, passion, and transparency by challenging traditional ways of working, redefining the industry, and committing ourselves to service excellence and passenger safety.

Position: CRM Martech Lifecycle

This position will be responsible for designing and executing a personalized 1:1 communication strategy for Doters members throughout their entire lifecycle—from onboarding and activation to retention and reactivation. We are looking for an autonomous, analytical, and highly hands-on professional capable of turning behavioral data into relevant communications that increase engagement, reduce churn, and generate greater value for our members.

Key Responsibilities
- Design and manage Lifecycle Marketing strategies for member onboarding, activation, retention, and reactivation.




- Manage personalized campaigns across email, push notifications, WhatsApp, SMS, and in-app channels.
- Lead campaign execution in Braze or similar platforms, including segmentation, journeys, triggers, and automated campaigns.
- Analyze member behavior and develop segments based on value, affinity, frequency, and engagement.
- Define and monitor metrics such as CLTV, churn, engagement, and campaign performance.
- Design and execute A/B tests to optimize messaging, journeys, channels, and personalization strategies.
- Collaborate closely with Data, IT, Product, Marketing, and Growth teams to develop personalized experiences and new CRM capabilities.
- Design reactivation strategies for inactive or low-engagement members.
- Ensure an appropriate contact strategy that avoids overcommunication while maintaining relevance at every stage of the customer lifecycle.
- Communicate results, insights, and recom

📌 CRM Martech Lifecycle (Ciudad Apodaca)
🏢 Viva Aerobus
📍 Ciudad Apodaca