SHEGLAM is a fast-growing general beauty brand known for making beauty more accessible, innovative, and trend-driven. As we continue expanding across Latin America, we are looking for a
Senior Marketing Manager
to lead our regional marketing strategy and strengthen SHEGLAM’s presence across the market.

What You’ll Do:
- Develop and execute
SHEGLAM’s marketing and brand strategy across LATAM
, aligned with regional business objectives.
- Lead the annual regional marketing plan, including
integrated online and offline campaigns
.
- Partner with Category and GTM teams to develop
local product launches, campaigns, and communication strategies
.
- Plan and execute
offline beauty and retail activations
, including exhibitions, in-store promotions, consumer events, and brand experiences.
- Work closely with Sales, Retail, Category, and HQ teams to ensure strong execution across LATAM markets.
- Manage marketing agencies, media partners, event agencies, and other external partners.
- Own and optimize the
regional marketing budget
, tracking campaign performance, ROI,



and investment efficiency.
- Build and strengthen
SHEGLAM’s brand image and regional marketing assets
, ensuring global brand consistency while adapting to local consumer and market trends.
- Monitor
beauty, consumer, and competitive trends
across LATAM to identify new opportunities for brand growth.

What We’re Looking For:
- 5+ years of marketing experience
, ideally within
beauty, cosmetics, FMCG, retail, or consumer brands
.
- Proven experience developing and executing
marketing strategies across Latin America
.
- Strong background in
brand marketing, integrated campaigns, retail activations, and consumer marketing
.
- Experience managing
agencies, budgets, campaigns, and multiple stakeholders
.
- Strong project management, negotiation, communication, and collaboration skills.
- Data-driven mindset with the ability to measure campaign performance and optimize marketing investment.
- Fluent English is requir

📌 Senior Marketing Manager | SHEGLAM (Ciudad de México)
🏢 SHEIN
📍 Ciudad de México