CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers

The Marketing Activation Associate plays a key role in driving the long-term growth of the Hot Wheels business

across LATAM by leading the strategy and execution of key product segments. This role translates consumer,

market, and commercial insights into locally relevant brand and portfolio strategies while ensuring flawless

execution across cross-functional teams. As the regional brand steward for assigned segments, the role partners





closely with Global to influence future product and marketing initiatives that accelerate sustainable business

growth.

What You’ll Do
- Lead the portfolio strategy for assigned Hot Wheels segments, defining the optimal product assortment,pricing recommendations, and volume plan for the LATAM market
- Execute integrated marketing plans, partnering with internal teams and external agencies to ensure flawless,on-time delivery
- Manage the segment A&P; budget, ensuring efficient investment and alignment with brand and business objectives.
- Analyze market trends, consumer insights, POS performance, competitive activity, and market share to identify growth opportunities and optimize business decisions.
- Collaborate cross-functionally with Sales, Demand Planning, Finance, Supply Chain, and Global Marketing to ensure successful execution of portfolio and marketing strategies.
- Represent the LATAM consumer by providing strategic input to General teams on product development,innovation, an

📌 Marketing Activation Associate (Ciudad de México)
🏢 Mattel Latin America
📍 Ciudad de México