23 ago
|
Transformcap
|
Tijuana
23 ago
Transformcap
Tijuana
We are looking for a Senior Manager, Digital Marketing to serve as a Paid Search subject matter expert and lead stakeholder across our digital marketing channels. In close collaboration with the Director, Demand Generation, you will own strategy, budget, and performance for Paid Search while providing strategic oversight of PPL, Paid Social, and Programmatic.
Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization
Direct strategy and set performance standards for PPL, Paid Social, and Programmatic, executed by direct reports
Own in-depth reporting for campaign success across all owned channels and communicate wins/optimization opportunities to senior leaders
Manage the collective digital marketing budget and allocate resources across channels and team members to hit business goals
Partner with the Director, Demand Generation to establish program KPIs and performance metrics
Collaborate with senior leadership to align digital marketing strategy with broader organizational strategies
6+ years of digital marketing experience with deep hands‐on expertise in Paid Search (Google Ads, Microsoft Ads), including management of high‐budget campaigns, bid strategy and automation, and keyword and account structure at scale.
~ Working strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes
~Proven track record translating channel performance into strategic recommendations for senior stakeholders
~ Experience with marketing platforms like Google Analytics, SA360, Salesforce, Tableau, Marketo, etc.
~ Excellent project management and relationship management skills; Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. Need work from home basics? As part of our commitment to a fair and e
📌 Senior Digital Marketing Manager (Tijuana)
🏢 Transformcap
📍 Tijuana