SHEGLAM is a fast-growing general beauty brand known for making beauty more accessible, innovative, and trend-driven. As we continue expanding across Latin America, we are looking for a Senior Marketing Manager to lead our regional marketing strategy and strengthen SHEGLAM's presence across the market.
What You'll Do:
- Develop and execute SHEGLAM's marketing and brand strategy across LATAM , aligned with regional business objectives.
- Lead the annual regional marketing plan, including integrated online and offline campaigns .
- Partner with Category and GTM teams to develop local product launches, campaigns, and communication strategies .
- Plan and execute offline beauty and retail activations , including exhibitions, in-store promotions, consumer events, and brand experiences.
- Work closely with Sales, Retail, Category, and HQ teams to ensure strong execution across LATAM markets.
- Manage marketing agencies, media partners, event agencies, and other external partners.
- Own and optimize the regional marketing budget , tracking campaign performance, ROI,



and investment efficiency.
- Build and strengthen SHEGLAM's brand image and regional marketing assets , ensuring global brand consistency while adapting to local consumer and market trends.
- Monitor beauty, consumer, and competitive trends across LATAM to identify new opportunities for brand growth.

What We're Looking For:
- 5+ years of marketing experience , ideally within beauty, cosmetics, FMCG, retail, or consumer brands .
- Proven experience developing and executing marketing strategies across Latin America .
- Strong background in brand marketing, integrated campaigns, retail activations, and consumer marketing .
- Experience managing agencies, budgets, campaigns, and multiple stakeholders .
- Strong project management, negotiation, communication, and collaboration skills.
- Data-driven mindset with the ability to measure campaign performance and optimize marketing investment.
- Fluent English is require

📌 Senior Marketing Manager | SHEGLAM (Ciudad de México)
🏢 SHEIN
📍 Ciudad de México