Sales, Marketing & Product Management
Marketing & Insights
Identify relevant insights by managing research vendors and tools, recognize and fill research gaps as needed. This includes deployment of our syndicated resources (e.g., IRI/Nielsen, Datassential, NPD) to create/support selling strategies relevant to our product/customer mix for external and internal partners. This also includes identifying custom research needs and managing these research projects to completion and through execution of the findings. Manage and provide strategic deliverables to cross-functional teams through the generation of consumer behavior and sales stories from primary and syndicated data.
Collaborate and share best practices to create an understanding of issues faced in the marketplace, and potential implications of insights.
Monitor consumer and market intelligence information to deliver specific information on consumer trends in marketplace.
Manage the development and execution of qualitative and quantitative research based on business needs and objectives.
Provides coaching, tools, direction and leadership support to external analysts, interns, and the broader team in order to achieve business results.
Ensure accurate data is reported and lead database management with vendors.
Together with the leadership team, ensures compliance with Food Safety and Food Quality Plans, in addition to customer requirements.
Bachelors in Marketing / Sales or related field.
~3+ years of experience in extensive use of Nielsen/IRI, Datassential, and other syndicated data tools.
~ Advanced knowledge with Nielsen or IRI, Datassential and other syndicated data tools.
~ Capable at converting data into compelling information to guide marketing and sales efforts.
~ Based in North America, we're a customer-brand leader in cream cheese, natural cheese, process cheese, shelf-stable beverages and yogurt.
📌 Marketing Research Coordinator (Santiago)
🏢 Terbium Industrial S.A. de
📍 Santiago
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