About the Role
Beauty by Earth is a natural beauty and personal care brand. We are hiring an Amazon generalist to own new product launches and the ongoing growth performance of our Amazon catalog. This is an ownership role, not a task role: you will run launches end to end, drive conversion rate optimization on your portion of the catalog, analyze performance data, drive changes through to completion, and report on results. You will work alongside our Marketplaces Operations team, CRO Specialist, and PPC agency, and you will be accountable for outcomes, not just execution of assigned tasks.

You are an experienced Amazon listing and growth specialist. You are equally comfortable building a launch plan, digging into Search Query Performance data, diagnosing why a listing's conversion rate dropped, and coordinating PPC support for a ranking push. You are technical and data-driven: you do your own analysis in spreadsheets and Amazon reporting tools, you form hypotheses, you implement changes, and you ensure you got a positive result.



You take full ownership of your piece of the business and proactively expand your scope. This is an ownership role, not an analyst.What You Will Own
- New product launches (end to end). Project-manage every launch: launch plan development, listing creation and optimization, keyword strategy, ranking targets, coordination with CRO and PPC, and post-launch performance through to established organic rank.
- Relaunches. Identify and relaunch underperforming ASINs with a clear plan and measurable targets.
- Conversion rate optimization (assigned catalog portion). Actively drive CVR on launch products and an assigned portion of the catalog — title/copy/image/A+ testing priorities, price and offer tests, and review of conversion drivers — coordinating asset creation with the CRO Specialist.
- Keyword ranking. Track and manage keyword rankings across launch and core catalog products; run ranking strategies and corrective actions when positions sli

📌 Amazon Listing (México)
🏢 Beauty By Earth
📍 México