- Support the day-to-day execution and reliability of the marketing automation engine

- Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments

- Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking

- Maintain campaign organization, naming conventions, templates, and subscription types

- Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs

- Monitor email deliverability and compliance, escalating technical issues as needed

- Use approved AI tools for drafting, personalization, testing, and campaign production with human review

- Identify responsible opportunities to automate campaign work with appropriate controls

- Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance

- Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards

- Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization

- Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution

- Document processes, standardize fields, and manage HubSpot access and permissions

- Build, QA, and document A/B tests across emails, landing pages, and forms

- Track learnings and support conversion rate optimization across the funnel

Requirements

- Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting





- HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days

- 3+ years of hands‑on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment

- Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation

- Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting

- Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns

- Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution

- Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly

- Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch

- Ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment

- Proficient English communication skills, both written and verbal (B2-C1)

- Experience using AI tools to support campaign development, personalization, analysis,



and execution with appropriate human review

- Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology

- Familiarity with lead management and Marketing‑to‑Sales or Business Development handoffs

- Experience working with distributed or general teams and supporting global or multi‑region marketing programs

- Exposure to multi‑touch attribution frameworks

- Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Core Competencies

Proficient in HubSpot Marketing Hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

Highest‑signal resume keywords

- HubSpot Marketing Hub Proficiency

- Campaign Management

- Email Marketing

- Data Analysis

- CRM Integrations

ATS Optimization Keywords

Hard Skills

- Workflows

- Segmentation

- Data Management

- Troubleshooting

- Reporting

- A/B Testing

- Campaign Attribution

- Lead Management

- Email Deliverability

- Campaign Optimization

Soft Skills

- Attention to Detail

- Communication Skills

- Time Management

- Problem‑Solving

- Collaboration

Certifications & Qualifications

- HubSpot Marketing Hub Software Certification

Industry Keywords

- B2B SaaS

- Marketing Automation

- Campaign Performance

- Multi‑Touch Attribution

- Data Hygiene

Tools & Technologies

- HubSpot

- ZoomInfo

- Chili Piper

- Zapier

- AI Tools

📌 Marketing Operations Specialist (Aguascalientes)
🏢 Jobtailor
📍 Aguascalientes