Support the day-to-day execution and reliability of the marketing automation engineTranslate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segmentsBuild, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and trackingMaintain campaign organization, naming conventions, templates, and subscription typesSupport newsletters, onboarding, renewals, win-back, surveys, adoption, and event programsMonitor email deliverability and compliance, escalating technical issues as neededUse approved AI tools for drafting, personalization, testing, and campaign production with human reviewIdentify responsible opportunities to automate campaign work with appropriate controlsBuild HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performanceDeliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standardsMaintain HubSpot data quality, properties, segmentation, account hierarchies, and database organizationMonitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolutionDocument processes, standardize fields, and manage HubSpot access and permissionsBuild, QA, and document A/B tests across emails, landing pages, and formsTrack learnings and support conversion rate optimization across the funnelRequirementsSpecialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting,



and reportingHubSpot Marketing Hub Software Certification preferred at hire and required within 90 days3+ years of hands‐on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environmentDemonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automationStrong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‐to‐action, and reportingExperience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaignsWorking knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attributionExperience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearlyStrong attention to detail and demonstrated ability to perform campaign quality assurance before launchAbility to manage multiple campaigns and priorities in a fast‐paced, deadline‐driven environmentProficient English communication skills, both written and verbal (B2-C1)Experience using AI tools to support campaign development,



personalization, analysis, and execution with appropriate human reviewExperience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technologyFamiliarity with lead management and Marketing‐to‐Sales or Business Development handoffsExperience working with distributed or global teams and supporting general or multi‐region marketing programsExposure to multi‐touch attribution frameworksBachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experienceCore CompetenciesProficient in HubSpot Marketing Hub with a strong focus on campaign management, automation, and data analysis.
Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.Highest‐signal resume keywordsHubSpot Marketing Hub ProficiencyCampaign ManagementEmail MarketingData AnalysisCRM IntegrationsATS Optimization KeywordsHard SkillsWorkflowsSegmentationData ManagementTroubleshootingReportingA/B TestingCampaign AttributionLead ManagementEmail DeliverabilityCampaign OptimizationSoft SkillsAttention to DetailCommunication SkillsTime ManagementProblem‐SolvingCollaborationCertifications & QualificationsHubSpot Marketing Hub Software CertificationIndustry KeywordsB2B SaaSMarketing AutomationCampaign PerformanceMulti‐Touch AttributionData HygieneTools & TechnologiesHubSpotZoomInfoChili PiperZapierAI Tools
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📌 Marketing Operations Specialist (Aguascalientes)
🏢 Jobtailor
📍 Aguascalientes