Diageo seeks a Lead Cultural Insight to identify emerging trends and translate cultural signals into brand strategy for our Mexico market. You will partner with Marketing and cross-functional teams to shape consumer engagement and innovation.
The role requires 5–8 years in PR/Cultural Insights within FMCG, strong storytelling, and experience managing external partners. You will influence senior leadership and contribute to sustainable growth through cultural intelligence. #J-18808-Ljbffr
📌 Strategic culture insights lead (Ciudad de México)
🏢 Diageo España
📍 Ciudad de México
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